About Us - Mission/Vision
Welcome to the 99.
We believe people are searching for something real. Real purpose. Real belonging. Real faith. the 99 exists to create more than clothing — we exist to build a movement that points people back to Jesus and reminds them that their life was made for something greater.
The name comes from the parable of the lost sheep — the Shepherd leaving the ninety-nine to go after the one. That pursuit is the foundation of everything we do. Every collection, event, conversation, and vision behind this brand exists to remind people that they are seen, valued, and called to something greater.
Our mission is to inspire bold faith, build authentic community, and lead people into lives fully devoted to Jesus.
Our vision is to build a movement that reaches far beyond clothing — creating spaces, experiences, and culture that point people to Jesus, bring people together, and equip them to pursue the one.
This is the 99.
A brand for the ones who refuse to blend in.
A community for the ones searching for more.
A movement built to pursue the lost.
About Greyson:
The 99 was born from a moment that changed my life forever.
When I was 12 years old, I traveled to St. Louis for a hockey tournament. In the middle of the night, I was hit with an unbearable headache. At the time, nobody knew how serious it really was. After returning home and experiencing another wave of pain, I was rushed to the University of Iowa Hospital, where doctors discovered I was suffering from a life-threatening brain aneurysm.
I underwent emergency surgery that ultimately saved my life.
That experience completely changed the way I saw the world.
It made me realize how fragile life truly is — and how every single day we’re given is a gift from God. More than anything, it made me realize how valuable every single person is to Him.
That became the foundation for The 99.
The name comes from the Parable of the Lost Sheep in Luke 15, where Jesus leaves the 99 to go after the one. The story is a reminder that no person is forgotten, unseen, or too far gone. While the world may overlook people, Jesus never does.
That message is at the core of everything we create.
This brand is more than clothing to me — it’s a reflection of faith, purpose, and the belief that a single encounter with Jesus can change someone’s life forever.
My prayer is that this brand points people back to Jesus — and inspires them to live boldly, love selflessly, and to never be afraid to stand for their faith.